Why Organic

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Contemporary cotton growing methods use toxic pesticides and harmful chemicals & fertilizers that adversely affect the entire ecosystem. About 10% of the world's production of toxic pesticides and chemicals go towards growing cotton while the textile industry alone consumes a whopping 40% of the entire world’s production of chemicals. Such chemicals can have residual effect in the soil and cotton fiberthat could affect all living beings. Thus the contribution of Organic textile in saving the eco system can be well gauged. Organic methods use only natural fertilizers and biocides that give better results and contribute to soil fertility. From processing to bleaching, dyeing, and finishing, normal processes use about 8000 carcinogenic and toxic chemicals. We use better, safer and healthier alternatives that have the least impact on the environment and human health. We use only certified and safe chemicals that have no short term or long term harmful effect on health and environment. Even packing materials used by us are free of toxic chemicals. All our organic cotton fabrics are fully certified by international agencies. By going organic, we contribute to a better, healthier and safer world. By buying organic fabrics, consumers too do their part for the greater good.